Marketing Cookies collect information about your browsing habits and enable us to show you adverts whilst you browse our Websites and other online sites. These Cookies may be set by us or our third party partners to understand the performance of our marketing activities, understand the way you interact with our marketing campaigns, and to improve the relevance of the adverts that you receive.

Marketing Cookies on our Websites, as well as those contained within marketing emails you have signed up to, may include pixels and web beacons. The unique identifiers in these technologies enable us to recognise when you open our emails, which content you have interacted with on our Websites and email marketing materials, your IP address or other unique identifier, and the date and time of your interactions with our content. We use the data in these Cookies to create reports about how our email marketing campaigns perform. If unique identifiers are combined with other Cookie information held on your device, it could be used to create a profile that identifies users of our Websites. You can find out more information about pixel tracking used by SEGA in our Privacy Policy.

You may be able to interact with third party social networking sites from our Websites, for instance by clicking “Like” or “Share” using the social sharing plugins. You should refer to the privacy policies of these third party platforms (such as Facebook and Twitter) to find out more about how they process data about you, and/or to opt-out from the Cookies that these third parties serve. SEGA shall not be responsible for your use of and/or interactions with third party websites.

For a list of the third party providers that we use to serve Marketing Cookies, please click here.

Retention period – max 12 months.